THE WELL-GROOMED MAN
Renowned pop psychologist John Gray wasn’t referring to skincare maintenance when he made that statement, but that notion definitely applies when it comes to men’s grooming. Let’s face it. Men are simplistic creatures by nature, so your dude is likely to approach the mere thought of using a hydrating mask with the same enthusiasm that he’d reserve for a colonic flush.
Men care: about themselves and how others perceive them. Their interest in quality grooming is at an all-time high; not to be part of a zeitgeist, but because skincare has become an essential part of grooming. And as the market for men’s beauty products is booming, there are some of the hottest trends that dudes can expect to stick around.
Detoxify: Since male complexions tend to hold more toxins, the focus needs to be on skin detoxification first in order to achieve successful results. The Cellcosmet-Cellmen line, found in Chicago exclusively at Saks Fifth Avenue, contains bio-integral cells, which are said to improve the overall texture and health of the skin. The comprehensive line also includes products that provide a closer shave, masks and toners that rejuvenate and soothe the skin’s surface.
Conceal: The LAB Series, a line that focuses on age prevention and sensitive skin types, is one of the most well-recognize men’s grooming lines in the game. Everything from top of the line shaving products to oil control solutions, I wouldn’t be surprised to see LAB Series produce a complete men’s makeup line in the next five years. After all, if it works for Hollywood heavyweights, chances are it’s good enough for the man on the street. Baby steps toward this not-so-distant future can already be seen in LAB Series’ popular BB Tinted Moisturizer SPF 35, currently carried by both Macy’s and Bloomingdale’s. I think it’s fair to assume that most men want to look natural and care for their skin, too. I’m sure the (moisturizer) provides both benefits.
Simplify: Before you start envisioning a world in which you have to battle for mirror and counter space with your significant other, Kiehl’s puts things in perspective. The Experience for Kiehl’s, says the major trend in men’s skincare now is “simplicity.” The brand aims to produce multi-functional products that are easy to use and are formulated with the particular needs of men’s skin in mind. I’ve actually tried the Facial Fuel for men – and lost my mind. In case you don’t want to take my word for it, the complete line is available at Kiehl’s stores and Neiman Marcus. You guys can thank me later.
Groom: Last season, facial hair made a strong comeback, both creatively and conservatively. I’d say for some, the Ron Burgundy look is definitely where it’s at. Products like the Jack Black Beard Lube Conditioning Shave make it easier to create the perfect mustache or beard, because of its translucent texture. Find it at Macy’s and Nordstrom or online at www.birchbox.com.
And those are results that even “The Most Interesting Man in the World” would approve of.
What are some of the men’s grooming trends that you’d like to see more of? Which ones should disappear forever?